Santos partners with Binance for tokens and shirt branding. Photo: SFC.
Binance, the world’s largest cryptocurrency broker, signed an agreement with Santos Futebol Clube in which it will appear as a sponsor and will have the license for the team’s fan tokens and non-fungible tokens (NFTs). This partnership is for three years. In addition, Binance will distribute Santos tokens for 30 days.
This is Santos’ second foray into cryptoactives. A month ago the club launched a token that pays based on the transfer values of 12 players from Meninos da Vila group, including Neymar Jr.. The action was with the Bitcoin Digital Assets Market (MBDA).
The launch of fan tokens at Binance is next Wednesday (1). And it will be the first of a Latin American soccer team in the company. But whoever wants to earn tokens must sign up on the platform Launchpool da Binance a partir de hoje (26). In this case, whoever has the cryptocurrencies Binance Coin (BNB) or Binance USD (BUSD) puts these cryptos into staking, that is, makes them available on the Binance network for block validation.
Whoever does this receives rewards. In this case, you will receive tokens from Santos. The earning period (farming) runs until December 26th. After the release of the fan token, whoever has the crypto will be able to exchange it for USDT cryptocurrencies, bitcoin, BRL (from Transfer) e try.
Regarding the exposure of your brand, Binance will already appear on the Fish shirt this Sunday. The game is against Internacional (RS). According to the club, the initial value of the partnership is US$ 10 million for Santos.