Real estate giant Gafisa announces partnership with Foxbit and will accept Bitcoin and crypto-assets to purchase real estate

Gafisa, one of the largest companies in the real estate sector in Brazil, announced a partnership with Foxbit, to accept Bitcoin and cryptocurrencies as a form of payment for apartments at the time of purchase. The Gafisa initiative, which has been studying this possibility since February 2021, is already active.

To start the project, Gafisa chose the Flow by Gafisa development, located at Rua Nestor Pestana, and which targets an audience linked to market trends, innovations and disruptive initiatives.

Flow will have 437 residential units, with studios, two bedrooms and duplex apartments, and sizes ranging from 21m2 to 61m2.

The development will have a Delivery Room, Bike Storage, outdoor square “Relax Place” connected to a Coworking space in addition to a Mini Market for quick purchases, a “wellness” area, with an urban spa and massage room and Landry Space (communal laundry room with washing machines and dryers).

“Bitcoin is the largest cryptocurrency by market cap and, technologically, the most backed currency in history. It is a currency that is growing in popularity every day, also expanding the possibilities of its use. There is a natural tendency to digitize payments. If we stop to think that the Central Bank will launch the digital real in 2022, we can conclude that, in fact, digital currencies are increasingly present in the world”, comments Guilherme Benevides, CEO Gafisa Incorporadora e Construtora São Paulo.

The transaction for acquiring property via Bitcoin is simple: the customer signals that he wants to make the payment with cryptocurrency through an intent form, Gafisa carefully analyzes this form and, after accepting and signing the Payment Term, the buyer transfers the amount to Gafisa’s account through Foxbit.

The valid quote will always be the value on the day of receipt and the entire process will undergo a credit feasibility study and the origin of the funds.

“There is no way to do business without accepting crypto as a form of payment, because, in addition to representing another way that the buyer can choose to make the payment – focus on Customer Experience – the use of the currency promotes the best for our consumers”, comments Benevides.

Gafisa understands that the purchase of real estate with cryptocurrencies can be a first step towards other disruptive innovations in the sector, opening doors for even greater movement in the market.

“We are very happy to be able to increasingly contribute to making cryptocurrencies accepted in all segments. Gafisa is one of the leading companies in the real estate segment, a pioneer in civil construction in Brazil and which now accepts cryptocurrencies as a form of payment in all your ventures with our Foxbit Pay solution.”, Rodrigo Ikegaya, Product Director at Foxbit.

Payments with Bitcoin

In addition to Gafisa, another company that announced a partnership with Foxbit to accept Bitcoins and cryptocurrencies was the traditional São Paulo pizzeria, Moraes Pizzeria, founded in 1933 between trams and palaces, in the Bela Vista neighborhood of São Paulo. Pizzaria Moraes is located in the mansion listed by historical heritage, maintaining the colonial charm of the establishment.

“We are traditional, and also innovative: we follow the market and want to offer the best in all aspects, including technology, such as the sale of pizzas with cryptocurrencies. The idea of ​​working this segment in the pizzeria came from one of the partners, who noticed the rise of the cryptocurrency market. Cryptocurrencies bring freedom to the customer and the possibility of exchanging experiences, hardly found on conventional platforms” reveals Rodrigo Martins, partner at Pizzaria Moraes.