Mercado Pago reached 1 million active users in cryptocurrency operations. This comes just over two months after allowing the buying and selling of cryptocurrencies on its platform. Now, it is launching a campaign to attract more users. At each step, the company shows that it wants to increase its presence in the sector.
In addition to allowing the purchase and sale of cryptocurrencies, but not the transfer out of the platform, Mercado Livre, owner of Mercado Pago, bought part of 2TM, owner of Mercado Bitcoin. In addition, it made an investment that it said was strategic in Paxos, which it uses in its cryptocurrency trading and custody service in Brazil. Mercado Pago allows operations with bitcoin, ethereum and USDP stablecoin from R$1.
The campaign to attract more users is called “Cryptoanimals” in media such as media and social media with influencers. According to Tulio Oliveira, vice president of Mercado Pago, there are users starting to operate with small amounts, and starting to experience cryptocurrencies for the first time.