This article is from www.blocknews.com.br and the original article can be read here in Portuguese
The different sports arenas have been experiencing a boom in sponsorships and partnerships of players in the crypto ecosystem around the world, a movement that could not exclude organized competitions in electronic games, or E-sports. This week, a sponsorship and partnership agreement was announced between Vivo Keyd and Liqi, which will invest in the team to launch Fan Tokens and NFTs of the E-sports club.
The one-year contract provides for the launch of the NFTs in May. Meanwhile, the Liqi logo is already being stamped on the shirt of players from Vivo Keyd teams, which include the Free Fire, CS:GO, Valorant games, among other modalities.
“The partnership is a very important step for Liqi. As a gaming and sports enthusiast, I am happy to pioneer and offer the technology to create NFTs and Fan Tokens that will bring fans closer to the teams and games they love”, comments Daniel Coquieri, CEO of fintech Liqi.
If sponsorships in concrete stadiums, full of potential crypto customers, are in fashion, the proximity between the world of cryptocurrencies and E-sports would be natural. “It’s very important for us for many factors, the two worlds have everything to do with it. Those who follow Vivo Keyd can now keep an eye on social networks, because we will launch a specific page for those who want to compete for exclusive NFTs with few units”, says Coquieri.
Bringing the Crypto and Gaming Universes Together
According to Vivo Keyd’s CEO, Tiago Xisto, the partnership includes educational financial content to bring information about the crypto universe to game lovers.
“I am an enthusiast of cryptocurrencies and this market. I greatly admire Daniel Coquieri as an entrepreneur for the impact he has had on the crypto market for years. He is Brazilian and I strongly believe in our strength”, comments the CEO of Vivo Keyd.
Liqi, a fintech of digital blockchain assets founded last year, recently received a contribution of R＄ 27.5 million, led by Kinea Investimentos, Corporate Venture Capital of Itaú Unibanco, in addition to Oliveira Trust and Honey Island Capital.
Keeping an eye on the fans
The movement of sponsorships from blockchain-based technology companies across different sports seems like a trend that only increases every year. To stay in the most recent ads, it is worth mentioning a few.
Binance is the exclusive new crypto sponsor of the Brasileirão Assaí, Brasileirão Feminino Neoenergia, Brasileirão Feminino A-2 and Brasileirão Feminina A-3 football competitions. The broker closed a three-year partnership with the Brazilian Football Confederation (CBF). In addition to the Binance brand in the championships, the partnership includes other actions, such as the development of fan tokens and non-fungible tokens (NFTs).
According to Binance founder and CEO Changpeng Zhao (CZ), the deal is important to help the company expand crypto adoption in Brazil. With this exclusive agreement, Binance also ensures that the trading of tokens in connection with the competitions it sponsors is on its platform.
The partnership with CBF, however, is not Binance’s first foray into the sports world. In Brazil, the company already sponsors Paulistão Sicredi and Santos Futebol Clube. Abroad, it sponsors the African Cup of Nations, the biggest football event on the African continent. It also sponsors the European football teams Porto (Portugal) and Lazio (Italy). In addition, it has a partnership with Alpine, a Formula 1 team.
Exchange OKX has also chosen Formula 1 and is the official sponsor of McLaren Racing and McLaren Shadow E-Sports. The sponsorship is valid from the 2022 Miami Grand Prix. The brand will be displayed on the McLaren MCL36 F1 cars, on the helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, and on the McLaren F1 Team kit and the McLaren Shadow Team kit.
Gate.io, one of the world’s leading cryptocurrency exchanges, pointed to the intense interest in cryptocurrencies in Latin American markets such as Brazil for the decision to sponsor the traditional Brazilian family involved in motor sports – the brand joins Pietro Fittipaldi, Formula 1 racer, and Enzo Fittipaldi, which competes for the Formula 2 championship.
The 2022 Formula 1 season will also have other sponsorships from companies linked to the blockchain ecosystem already announced. Among them are Red Bull, which closed with Exchange BYBIT, Mercedes with FTX, and Ferrari with Velas.