This article is from www.blocknews.com.br and the original article can be read here in Portuguese
Since my first studies on the blockchain, I saw a huge potential in the technology to correct some directions that society and the economy were taking. If on the one hand cryptocurrencies ended up accelerating the popularization of the general public with blockchain, it restricted its understanding to the monetary system.
Behold, in 2021 a lot has changed. Word of the year, chosen by Collins Dictionary, the NFT (non-fungible token) has taken the leap to blockchain. Its wide reach has made the public consume even more the aspects and capacity that technology has. The projects were emerging and spreading with different formats, designs and objectives.
In a Marquês de Sapucaí beaming at the return of the samba school parades, the NOSSO Camarote opened space to celebrate voices that resisted, at different times, racism, machismo and many other social diseases.
“Mulheres do Samba” is the first phase of the NFT Women4PWR collection and was launched at Carnival – postponed by the pandemic – in April, featuring four great Brazilian sambistas. They are Clementina de Jesus, Leny de Andrade, Leci Brandão and Áurea Martins.
NFTs that revert to credit to women
It is important, as we look at the biographies of these amazing women, to understand the potential of NFTs in righting injustices. In the trajectories, barriers were imposed more vehemently by gender, race and social issues. When we think of tokenization as a democratization of space, we know that the struggle can be less unequal, with – in this case – artists more empowered and directly connected with their audience.
Áurea Martins is one of these examples. The charming voice, compared to that of Elis Regina by Aldir Blanc, who conquered the nights of Rio de Janeiro was restricted precisely to the bohemian carioca. According to Blanc himself, “in any country that values its culture, Áurea Martins would be incensed. In Brazil, she does not appear on radio or television. It is as if we were depriving the people of drinking from a clear source.”
With the digitization and technology of NFTs, Áurea’s talent is no longer limited and can reach the world faster. More than that, those already appreciative of his art participate directly in the valorization without the intermediary of record companies or vehicles – decentralizing career paths.
Tokens democratize real and virtual environments
The Women4PWR collection was launched in the space that received the most attention from Sapucaí, “NOSSO Camarote”. Which featured a series of novelties in the metaverse: the exhibition of the “Mulheres do Samba” collection, augmented reality filters, the samba schools parade and much more. All in the virtual world and interacting with the entire planet.
Reaffirming the potential of NFTs, the metaverse and everything that involves the so-called Web 3.0 to build a more democratic and diverse virtual and real environment, the sales of Women4PWR tokens will have part of their values reverted to “Decentralized Finance for Female Entrepreneurship ”, which makes microcredit flexible and advising women entrepreneurs with limited access to the traditional banking system.
The “Mulheres do Samba” collection is the wing of Women4PWR that came to change the way we relate to women who have changed the course of their stories with resistance and a lot of struggle and open space for many others to be protagonists.
*Taynaah Reis is a columnist for Blocknews. She is CEO and co-founder of Moeda, a blockchain-based fintech focused on positive social impact in communities.