This article is from www.blocknews.com.br and the original article can he read here in Portuguese
Paula Bellizia, President of Ebanx CEO Global Payments. Photo: Ebanx.
Ebanx, international payments fintech that last December bought Remessa Online, which uses blockchain, has partnered with VTEX, a digital commerce platform for large companies and retailers. Ebanx operates in 15 Latin American countries.
“The cross-border market in Latin America will move around US 45 billion in 2022, it is time for major Brazilian players to seize this opportunity to expand their business,” said Aula Bellizia, President of Global Payments at EBANX. The value is in the study Beyond Borders, which the company carries out annually, as published by Fintechs Brasil, Blocknews partner content hub.
According to the study, in 2021, 68% of Latin American consumers were already e-commerce users. It is a percentage above the 45% of pre-pandemic years. As a result, it is estimated that in the last two years, more than 150 million Latin Americans have purchased online for the first time.
The study also says that this scenario contributes to an estimated 30% expansion of the Latin American digital market. Thus, if confirmed, it will be an acceleration comparable only to that of the Asian markets.
For Astha Malik, VTEX’s Chief Operating Officer (COO), the union is a way to leverage this good moment in the market. “With our connected ecosystem, brands and retailers can explore new business models, optimize and grow their operations,” she said.