Coins is the new brand of the most complete digital portfolio in Brazil.
It went into operation this Thursday (28), the multi-currency digital wallet Coins, which initially used the name PandaPay and has 20 cryptocurrencies for transactions, the highest number in Brazil. The launch of the new brand and the app are the first steps in a plan to include digital coins in the daily lives of Brazilians, according to the company.
The application is already born with 20 thousand users. “O Coins is simple and user-friendly for digital currency trading. In addition, it performs payments, transfers and other operations surrounded by security and transparency that unite traditional financial services to the new digital economy”, says Marcelo Miranda, CEO of Coins.
Among the 20 cryptocurrencies available at Coins are Bitcoin (BTC), Ethereum (ETH), Cardano (ADA), Solana (SOL), Ripple (XRP), as well as Dogecoin (DOGE), Polkadot (DOT), Litecoin (LTC) and Dash (DASH).
In addition to allowing the purchase and sale of cryptocurrencies 24 hours a day, seven days a week, the digital wallet makes it possible, for example, to pay bills via a balance in reais or crypto. But it does it with the same agility as banking applications and real-time statements, says Miranda.
According to the CEO, the platform uses the global best practices of KYC (Know Your Customer) and AML (Money Laundering Prevention), compatible with the traditional financial sector.
Coins digital wallet is from Finchain, FlowBTC group
Miranda was one of the pioneers of the cryptocurrency market in Brazil. That’s because in 2015, launched FlowBTC brokerage, one of the first exchanges in the country. He soon saw the need to educate people about the advantages of cryptocurrencies. That is how, in the same year, he created the first course on cryptocurrency operations in Brazil.
Although the cryptocurrency market has grown a lot since 2015, Miranda still finds it difficult for beginners to understand and use a bag. That’s how, together with his partner Eduardo Salvatore, he had the idea of ​​creating Coins.
A Coins is part of Grupo Finchain, one of the main companies in Brazil that work with digital assets and blockchain. Services include education, consulting, smart contracts, asset tokenization, and structuring digital currency initial offers – ie, ICOs. With that, it became the only one-stop-shop in blockchain in Brazil.
And in 2018, it was the first blockchain company in the country to receive an investment from a traditional financial market institution, or Great Bank.
Among Finchain’s relief initiatives, there is also the startup Preks, which registers blockchain court orders and was part of the Central Bank’s innovation program, LIFT. And also BEE4, one of the three projects that the Brazilian Securities Commission (CVM) selected to be part of its innovation sandbox.
FlowBTC, Finchain’s cryptocurrency broker, handled more than R$ 100 million this year. And the estimate is that the Coins digital wallet has the potential to multiply this value by at least 10 times.
Coins have physical card, bill payment and cashback
“In an increasingly decentralized world, Coins unites the power of technology with the importance of having complete and user-friendly services in the palm of the user. And it does this with the maximum liquidity and security that the word investment requires, anywhere in the world. It is the largest variety of digital assets available in a digital account in Brazil, combined with the main functionalities that the initial or experienced cryptocurrency investor needs”, he adds.
The CEO of Coins also states that the multi-currency digital wallet has a physical card, the Coins Card, with Mastercard flag. Thus, the user can buy online and on the machines with their balance in reais and in cryptocurrencies. The card also allows withdrawals from more than 23 thousand ATMs in the country.
In addition, in the app it is possible to make unlimited transfers between users and deposits and payments via Pix, bank transfer or bank slips. There are also benefits such as cashback – money back – of 2% for purchasing vouchers for services such as Uber, iFood, Spotify and games.
Miranda and Salvatore target mainly investors with minimal knowledge of digital assets. For them, the Brazilian market is among the most promising in this segment and the Coins portfolio was designed to support the needs of all types of users, that is, from beginners to more experienced users. “We will accompany investors throughout their journey in the world of cryptocurrencies, from the first purchase to more sophisticated products”, says Salvatore.
According to Radar FintechLab, in August 2020 Brazil already had 55 cryptocurrency fintechs. This represents 8% of the total initiatives in the segment. It is estimated that today there are more than 4 million registered accounts to operate digital currencies in Brazil.
Meanwhile, data from the Cointrader portal show that Brazilian exchanges declared a movement of BRL 27 billion in bitcoins in the first quarter. This has already surpassed the entire amount of 2020, with an amazing increase of 716%. In 2020, the movement was 351,000 bitcoins in 35 places, an average volume was 975 BTC per day.
Miranda is an economist at UFRJ with an MBA in Finance from the University of Michigan, with more than 20 years in the traditional financial market. Salvatore is a production engineer graduated from the Pontifical Catholic University of Rio (PUC-Rio). He also has an MBA in Blockchain Development & Technologies from the SĂŁo Paulo School of Informatics and Administration (FIAP), the first postgraduate degree in technology in Brazil.
No site da Coins, o https://coins.com.br , and in the app Coins , which can be downloaded from the Apple app store or Google Play on mobile phones, there’s even more details about the digital wallet, its services and products.