This article is from www.blocknews.com.br and the original article can be read here in Portuguese
Crypto: Itaú is studying options to meet customer demand.
Customer demands for crypto and cryptocurrency index funds (ETFs) are causing Itaú to evaluate a greater offer of products linked to the segment. According to Fernando Beyruti, the institution’s global head of private banking, there is an increasing demand for the direct sale of crypto products. The executive provided the information in an interview with Forbes magazine.
If the bank advances in the offer, the launch will be quick, “because the market players are already prepared to meet the banks with these new demands”, said the executive.
Itaú’s charm with cryptoassets has been clear since it was one of the banks to distribute the country’s first ETF, the Hash 11, from Hashdex. Demand was above what Brazil’s largest bank had expected. Then it offered other similar products.
But not only that. Itaú has a number of crypto-related initiatives. One of them is an active area that studies digital assets. So much so that it opened several vacancies for this sector.
Itaú also invested in Liqi, which started as a tokenizer and now also has a crypto sales platform. Thus, it took an important step to get even closer to the sector. This month, it announced the exclusive three-month offer of the Hashdex Crypto Selection FIC FIM fund.
The bank is also participating in the Lift Challenge, an initiative by the Central Bank (BC) and Fenasbac, a federation of BC servers, to test the digital real. The tests are related to operations on blockchain networks. In this case, Itaú will test international payments using the PvP method (payment against payment), that is, something much faster than what is done today.