The Mexican and unicorn Bitso, one of the largest platforms in Latin America, announced its official expansion in Colombia. The operation is part of the La Arenera project, of the country’s Superintendence. The objective is to provide a pilot space for the financial ecosystem to test products and services incorporating the use of cryptocurrencies.
“We are testing our products and services, designing a regulatory framework that takes into account the entire financial services ecosystem, such as banks, brokers and regulators,” said Emilio Pardo, General Director of Bitso in Colombia.
Bitso arrived in Brazil in 2021. With more than 600 people on the team, distributed in 37 different countries, Bitso works to bring cryptocurrencies into everyday life in a useful way, helping people to invest safely and reliably.
Newly launched in Brazil in 2021. Last January, it partnered with SĂŁo Paulo Futebol Clube (SPFC) to sponsor the team and carry out actions with cryptocurrencies. Then he announced investment and sponsorship of eSports, Los Grandes, the second largest eSports team in Latin America fans.
This month, it also announced the first transaction by a professional football player, Brazilian Stefany Ferrer, made entirely with cryptocurrency. The player transferred from Tigres, from Mexico, to Angel City, from Los Angeles, in the United States.
Bitso is the largest platform in Latin America in terms of users, with 4 million. The company also assists the El Salvador cryptocurrency wallet.