Paulistão: Binance will have exposure on TVs. Image: Paulistão.
Binance, the world’s largest cryptocurrency exchange, will sponsor the Campeonato Paulistão 2022. Thus, the agreement includes developing competition products, such as non-fungible tokens (NFTs) and LiveNFTs. In addition, the platform has agreement with Santos for shirt sponsorship and tokens. And did contract with Copa do Nordeste, the “Lampions League” for the sale of competition NFTs.
According to the sponsorship announcement, Binance will have the Master quota. And the idea is that the Paulistão activate the brand on different communication platforms. For the first time, a national competition will be shown on a large open TV network, Record, and on two global ones. YouTube and HBO Max/TNT Stadium. In addition, it will be on Premiere and Paulistão Play platforms.
“We are ready to promote many innovations and create unprecedented offers for brands and fans of the largest state in the country. Paulistão 2022 will give Binance national visibility and the chance to offer fans unprecedented products,” said Guilherme Lenz Cesar, partner at LiveMode. The company manages the commercial competition of the São Paulo Football Federation (FPF).
“The sponsorship of such an important competition for the Brazilian sports calendar as Paulistão Sicredi 2022 marks Binance’s immersion in Latin American football culture,” said Binance CEO and Founder, Changpeng Zhao, or CZ.