Binance course follows play to earn gaming model.
Binance, the world’s largest cryptocurrency exchange, is launching another course on blockchain in which those who complete the tasks can receive a reward in digital currencies. The lack of knowledge about cryptocurrencies is one of the barriers to entry in the segment. Therefore, experts and the market always point to education as a crucial point for greater and continuous growth in the sector.
Binance course content is part of the Learn and Earn program and it’s free. And this marketing strategy is part of the company’s plan to expand its operations in Brazil. To get the rewards, you must have a Binance account. Tasks that can generate cryptocurrency rewards include, for example, reading articles and watching videos.
“Crypto assets are changing the world. We’ve already seen GameFi, where people win by playing games. Now, we created Binance EduFi,” says Changpeng Zhao (CZ), CEO of Binance. CZ recently announced the purchase of a traditional investment platform, Sim;paul. according to what you said at the Ethereum Rio conference two weeks ago, will make more acquisitions. And that it is willing to follow the regulations, which it hopes to influence as well.
Binance’s course arm is Binance Academy and has been around since 2018, when cryptocurrencies were even more niche than they are today. Course topics range from blockchain to trading.
On Ethereum Rio, CZ also said he wants Binance to go from the current 100 to 5,000 employees. However, he did not say how long. But it indicated that this plan includes facing fewer regulatory problems in Brazil. Thus, he stated that he had been in the country for almost a week and that he had met with authorities and regulators. One of them was with the Central Bank and another with the governor of São Paulo, João Doria.
“We want to work with regulators on how to grow the sector in a sustainable way,” he said. In July 2020, the Securities and Exchange Commission (CVM) ordered the company to stop offering cryptocurrency derivatives to customers in the country because it did not have local authorization to do so.