In Banco do Brasil’s metaverse, it is possible to find jobs, invest and see exposure. Image: BB.
Do you want to invest in a sustainable investment fund in a digital city? Banco do Brasil, the first bank in the country and which is 213 years old, launched “Complexo”, its virtual city in the metaverse. And so, he also became the first to enter a virtual reality that, it is believed, will be almost as common as the real world. This is a strategy to rejuvenate your customer base.
The “Complex” is a RolePlay server, that is, a series of simulations and reenactments. Who created it was the Flow eSports , electronic sports, managed by 3C Gaming, producer of gaming experiences.
The choice of investment funds with a sustainable footprint is in line with the gaming audience, young people, who are more concerned about this issue than previous generations.
According to BB, “in the game, the player will be able to open accounts and receive benefits for their character. Jobs will also be offered, such as an ATM provider, with the responsibility of working with remittances, including driving a strong car, just like in real life.”
The player will interact with the Banco do Brasil building. In addition, you can take a virtual tour of the historic building where the Banco do Brasil Rio de Janeiro Cultural Center is located (CCBB-RJ), including seeing the exhibition “Egito Antigo”.
In BB’s metaverse there is also a replica of the Game Box, BB’s gamer cart, which is traveling across the country. The fund manager BB DTVM will be on the beaches and outdoors of the virtual city.
“In the creation of strategies we already have this footprint, debuting differentiated funds in the industry such as BB Ações Games, BB Ações US Biotech BDR Level I and BB Ações Agro. Being together with BB in an action aimed at the universe of games positions us as a transforming company”, says Isaac Marcovistz, executive manager of products, communication and marketing at BB DTVM.
This is also a way to carry out investment education, he added. With this, BB also gets closer and creates a bond with the next group of clients, who are about to start or are starting a professional life. Therefore, they will be the account holders and investors of the future. BB gave more details about the initiative at an event on its channel Twitch do BB.
For Tadeu FigueirĂł, executive manager of Banco do Brasil, “this virtual environment expands our eSports platform when dealing with money, investment and simulation of face-to-face situations within virtual reality.”
BB announced its metaverse last August. Within the Complex, users will experience a replica of real-life needs, such as feeding, working and relating to achieve their goals. To participate, you must access the Complex’s exclusive Discord, through the link vindos.gg. Afterwards, register the profile in the “Whitelist” tab of Discord and wait for approval.
Once approval takes place, you need to download and install FiveM. But for that, you must have GTA V installed on your computer. And from there, you access the application, log in and select the “Complex” server to play.
BB began supporting the electronic games segment in 2018. Since then, it sponsors events such as the “Brasil Game Show” (BGS) and the “CBCS – Campeonato Brasileiro de Counter-Strike”. As well as presenting championships, such as VALORANT Ultimate Ignition Series.
In 2021, it promoted the exchange of experiences between gamers and eSports followers with “Game Talks BB”. It also created the “BB Game Series Stage University”, the first tournament owned by the institution and expanded the BB Squad.