The virtual wallet from cryptocurrencies Argentina, Lemon Cash, closed an agreement with the Argentine professional esports organization 9z Team, with the aim of accelerating the adoption of the crypto industry through various educational programs on Twitch, to report on the opportunities and what is happening in this industry.
With this alliance, the Argentine fintech, Lemon Cash joins as the main sponsor of 9z Team, having a prominent presence in the organization. The exchange will have a presence with the brand’s logo on the 9z Team shirts and will serve as support in upcoming sports competitions. In addition, throughout this year, they will carry out special activities to provide the community with quality content that involves the educational and entertainment sector.
“We are very excited to receive Lemon as our main sponsor, esports and crypto are two emerging industries in full growth with many points in common that can be promoted to another level. With this alliance we seek to reach more places”, said the Director of Marketing of 9z Team, Milagros Soutullo.
The esports team will host games, tournaments and educational programs around the crypto ecosystem on Twitch, which in turn will empower emerging streamers and the “Argentine esports ecosystem.”
The differential of this agreement is found in the different axes that both brands will work together; The first educational crypto program will be held on Twitch in which, not only will information be provided about the fintech ecosystem and the new digital economy, but it will also be a space on the ABC of crypto, to immerse the audience in the potential of this ecosystem, regardless of whether or not they are an expert in the field.
In addition to these programs, the Lemon Cup will be held, where the prizes will be awarded in cryptocurrencies and the aim is to promote enthusiastic gamers.. In addition, there will also be a format specially designed for the world of streamers “Limando Stream”, a monthly edition, where Frankkaster from his Twitch channel and simultaneously with the chat, will be looking for emerging content creators by voting for the character that has stood out for the month .
In addition, there will be benefits with the Lemon Cash, such as exclusive access to extraordinary activities, NFTs, raffles, presales, among others, These are some of the benefits that will be received during the year for those who are users and fans of both brands.
“With this alliance we seek that all young people achieve a basic knowledge of cryptocurrencies, finances and benefits of the technology blockchain, since they are the promoters of this new technology and the ones who fill us with disruptive ideas to continue with the evolution of the market”, Manifestó Franco Binanchi, CMO de Lemon Cash.
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