The cryptocurrency trading company Name, announced that it is the new official sponsor of the National Team of Mexico member of CONCACAF, which places it in the national team, as the first Mexican national soccer team sponsored by a exchange from cryptocurrencies.
This sponsorship is an important step towards the incursion of the crypto ecosystem and companies Fintech inside the world of Mexican soccer. The company, for its part, considers this strategy as part of the aggressive growth that Bitso has announced for some time now, after being valued at more than 2,200 million dollars and ranking as the third most valuable Fintech in the world. Latin America, with more than 3.7 million users.
For his part, Yon de Luisa, president of the Mexican Football Federation, was in charge of making the official presentation of the cryptocurrency company, accompanied by the General Director and Co-founder of the platform, Daniel Vogel, who said he was very happy for achievement of this alliance.
“At Bitso we feel honored to become an official sponsor of the Mexican National Team. Our selection invites us to dream about reaching new limits, so we couldn’t ask for a better ally to promote access to technology and to innovation”, said the Co-founder and CEO of Bitso.
Daniel Vogel also stated that cAs part of the strategy of this alliance, the development of an emission of tokens NFTs of the Mexican soccer team through the platform, which currently has operations in countries such as Mexico, Argentina, Brazil Y Colombia.
Also, this alliance promises the opportunity to educate themselves about the ecosystem of digital currencies and other benefits to the Mexican fans.
“The goal is to work with the National Team to help educate and include this technology so that access continues to be easier, more accessible and more reliable. (…) Both at Bitso and the Federation we seek to inspire and empower Mexicans, and we believe that this alliance will allow us to continue moving in that direction”, explained Daniel Vogel Co-founder and CEO of Bitso.
According to what was reported, this is the company’s second sponsorship in Mexico, in which he enters as a Master sponsor of the Mexican Soccer Team, which gives him access to be part of the training, rest and travel uniforms that the team will wear in all matches and concentrations.
Bitso is also the sponsor of the Mexican Liga MX team, Club Tigres and the Sao Paulo FC team, one of the first teams in that country to mark such an association with a cryptocurrency exchange.
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