Conmebol says Libertadores attracts billions of people.
The cryptoactive platform Crypto.com has signed an agreement with the South American Football Confederation (Conmebol) to be an official partner of Conmebol Libertadores from 2023 to 2026. In addition, it will be one of the official licensed companies of non-fungible tokens (NFTs). ) of the competition from 2022.
The partnership should start with an action in the final of Libertadores this Saturday (27), in Montevideo, between Palmeiras and Flamengo. According to the Confederation, its competitions in 2020 reached record numbers in classification, digital participation, audience in stadiums and sales. However, it did not release the numbers in today’s press release. Although it includes ten countries in the region, Conmebol says its audience is global.
Under the agreement, from 2023 to 2026, Crypto.com will be the first brand integrated into the Virtual Arbitrator Assistant (VAR). In addition, it will have its brand in stadiums, events, broadcasts and digital assets. The NFTs that Conmebol and Crypto.com will develop associated NFTs will be on the exchange platform.
“Our research shows that Latin America is leading the way in cryptocurrency adoption,” said Kris Marszalek, co-founder and CEO of Crypto.com. According to him, 40% of Latin Americans say they are interested in buying cryptocurrencies in the near future.
In addition to sponsorship, at least in the city of SĂŁo Paulo it is possible to see advertising for the brand on the streets, indicating that its exposure in this market is increasing.
“Naturally, we were eager to support the continent’s most important club football competition, increasing our portfolio of world-class sports sponsorships,” he added.
Crypto.com has already announced other such deals. One of them is the agreement for the multi-purpose gym Staples Center, in Los Angeles (USA) and home to teams like the Los Angeles Kings, Los Angeles Lakers, Los Angeles Clippers and Los Angeles Sparks, to be renamed Crypto.com.
The company has also entered into partnerships, for example, with the UFC, Formula 1, the Paris Saint-Germain football team and the NBA’s Philadelphia 76ers basketball team. The company was founded in 2016 and claims to serve more than 10 million customers and 2,600 employees in the Americas, Europe and Asia.