Cazou Vilela, CMO at Zro Bank, says the new service is very scalable.
The digital bank Zro Bank, which provides the purchase, sale and payment service with cryptocurrencies, will start providing infrastructure for other companies. This is what the bank calls Crypto as a Service for those who want to offer services with digital currencies. With this, the startup expands its operations in cryptos, today focusing on directly serving the end customer, the consumer, on its platform.
The bank, which in October announced a fundraisings, says he is in advanced negotiation with some companies for the new service. This new group of clients could be corporations, startups and financial institutions like other digital banks.
According to Cazou Vilela, CMO at Zro Bank, providing infrastructure for other companies and startups “is highly scalable”. “We understand that we can, once again, lead a market movement, making us the main provider of infrastructure and liquidity for several companies that want to put their businesses in synergy with the crypto universe.”
The service serves, for example, retailers, loyalty programs and brokerages, according to the company. But to use it, each company must submit the project to Zro, which will assess the integration based on internal parameters of reputation, volume and synergy.
“We will have a team dedicated to this, aiming at the mitigation of fraud and the complete suitability of the service that will be created. We expect many more projects soon with cashback in crypto, loyalty and raffles in crypto and even new players making the simple purchase and sale of cryptocurrencies available on their platforms”, completed Vilela.
Zro was the first bank to offer services in cryptocurrencies
O Zro is from the B&T Group, one of the largest exchange rates in the country, which also includes BitBlue, a brokerage that supports cryptocurrencies for the digital bank. The operation started in September 2020.
Multinvest, which made a contribution of R$25 million, is an asset manager in Pernambuco, also the headquarters of Zro Bank. The manager created a fund for the contribution and it includes, for example, Silvio Meira, chairman of the board of directors of Porto Digital in Recife and member of the board of companies such as Magalu.
Edísio Pereira Neto, CEO of fintech, said at the time that Zro Bank will use the resources for team growth, marketing actions and focus on new products. This means an increase in the currency portfolio, international account, credit and investments. Recently, the bank announced 70 vacancies.
Zro Bank began operating in September 2020 as the first digital bank in the Northeast and the first to offer services with the country’s cryptocurrencies, in addition to traditional services. That’s because it works in conjunction with BitBlue. This year, the 100 startups to Watch ranking indicated the bank as one of the most promising finance startups.
The digital bank now has 70 and wants to reach 200 by the end of 2022. According to fintech, there have already been 350 thousand downloads of its bank application. The target is 1 million by the end of next year.