This article is from cointelegraph.com.br and the original article can be read here in Portuguese
Despite its popularity in recent years, cryptocurrencies still have enormous growth potential in Brazil, but for that they need to break a barrier: the lack of knowledge of most Brazilians on the subject. At least, that’s what a recent survey by the consumer research platform Toluna revealed, as published by Valor.
According to Toluna, 48% of respondents answered that they do not invest in cryptocurrencies due to lack of sufficient knowledge about these types of assets. A survey that also revealed that only 16% of the research participants declared themselves to be completely familiar with this subject.
Among investors, 40% expressed optimism about the long-term appreciation of cryptocurrencies, while 36% claimed that they believe in the potential for a positive return on their short-term investments and 33% said they decided to bet on cryptocurrencies only as a way to diversify their investments wallets. 35% of them started their investments because of influencers and finance experts and 24% started investing motivated by online ads.
Regarding those who do not invest in cryptocurrencies, 34% of respondents said they feel insecure and 32% said they consider these assets too risky. With regard to the total survey participants, 15% of respondents arbitrated an average degree of risk for investments in cryptocurrencies, which represented a degree of 5 on a scale of 1 to 10.
With regard to the platforms most used by Brazilians, 38% of respondents said they use Binance and 26% stated that they use Mercado Bitcoin.
Cryptocurrencies came to the attention of 31% of respondents for the first time in 2020 and 29% of them in 2019, according to the survey.
The distance of Brazilians in relation to cryptocurrencies can also be perceived when it comes to the interest of consumers in using crypto-assets as a form of payment, which arouses the interest of only 36.3% of respondents who participated in another survey, carried out by CoinsPaid, as reported by the Cointelegraph Brasil.
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