This article is from www.blocknews.com.br and the original article can be read here in Portuguese
Bit2Me, Spain’s main platform for buying and selling cryptocurrencies, is also coming to Brazil to compete in what has become one of the biggest markets in the world. The country manager will be Ricardo Da Ros, who participated in the launch of Cripto.com last year and was country manager at Binance from January to July 2021. In addition, he was CEO of Ripio, which bought Bitcoin Trade, from January 2019. to 2021.
According to the press release, Bit2Me has twenty professionals. Among them are partners Everton Behenck, Joyce Fernandes, Nelson Leoni and Nicolas Ferrario, in addition to directors André Rossi and Renan Bonfim. Behenck, who has worked at agencies such as DM9Sul, Pereira & Odell and África, will be Bit2Me’s Chief Creative and Marketing Officer.
For Leif Ferreira, CEO and co-founder of Bit2Me, “the hiring of Ricardo da Ros shows the importance that Bit2Me gives to the international expansion of the company and, in particular, to the Brazilian market, a country with a large crypto community”. In turn, the CFO of Bit2Me, Pablo Casadio, considers Brazil “a key country in the entrance of Bit2Me in Latin America”.
Bit2Me claims that it operates in more than 100 countries, has 200 employees and that in 2021 it had a transaction volume close to 1 billion euros. The company raised 17.5 million in an ICO of its B2M token last September and had already raised 2.5 million in a private round.
For Da Ros, Bit2Me has in its DNA the principles of who created bitcoin. “We will be able to improve the knowledge of cryptocurrencies in Brazil and bring the idea of Satoshi Nakamoto to all Brazilians interested in this revolution”, he added. The company has an education platform that it will offer in Brazil.
Bit2Me Team in Brazil
Leoni, will be Chief Business Officer of the platform’s education arm, EdTech Talk2u. In addition, he will be Strategic Advisor. He is a retired army officer, after being wounded in the UN Mission in Haiti. In the Army, he worked on the Force’s social networks. He became a Paralympic athlete, and turned to digital marketing. He was director at Agência Isobar, head of digital communication in Brazil and global head of digital engagement in New York at Unicef and chief strategic officer at Decode, of the BTG Pactual group.
The Operations Director will be André Rossi, a journalist who worked at Record, Grupo Estado and Carta Capital magazine. He has been in digital marketing for 12 years. He founded Numbr, a data intelligence and consumer insights consultancy, was director of business intelligence and data science at Ampfy agency and led the monetization area of portals and digital inventories at Decode, of the BTG Pactual group. Renan Bonfim, who was marketing at Clearbook, 2TM and Mercado Bitcoin, will handle the content. He is also 10 years into digital marketing strategies.
Yesterday, ByBit announced that it will install itself in Brazil. And Coinbase announced that it has hired a country manager for the country.