This article is from cointelegraph.com.br and the original article can be read here in Portuguese
In an online event and with free registration which takes place until Friday (29), the Brazilian Support Service for Micro and Small Enterprises (Sebrae) promotes an event to spread and raise awareness of micro and small entrepreneurs across the country about digital transformations in business, which includes disruptive technologies such as blockchain and the web3, related to metaverse, marketplaces, financial management and cryptocurrencies.
This is the 5th edition of the Digital Transformation Week for Micro and Small Businesses, which offers approximately 25 exclusive content from various experts in the sector. This Thursday (28), for example, influencer and investor Gustavo Caetano, founder and CEO of Sambatech, an online video management and distribution company, gives a lecture about the metaverse, when the author of the book “Pense Simple” addresses the impacts of this virtual universe on business.
The author of the book “The Future of Money” and CEO of cryptocurrency mining company Arthur Mining, Rudá Pelini, talks about “Cryptocurrencies: learn about the impacts of this digital currency for small businesses.” The program for the penultimate day also includes two other lectures, one with the CEO of the Local Business Manager course, Leo Junckes, talking about the theme “How to use Instagram for Local Business + Sponsored Ads”, and another with professor and entrepreneur Edney Souza , InterNey, addressing the theme “Growth Hacking and other Digital Marketing Strategies.”
On Friday, the program includes five lectures distributed between 11 am and 7 pm in which the invited experts address topics related to e-commerce, financial management and social networks.
We want to guide entrepreneurs in the skills necessary for a business management that balances digital and on-site assets, according to the needs of each business, emphasizing the importance of not giving up digital platforms even in the face of in-person feedback, integrating the best of both formats.
With the Covid-19 pandemic, many people have realized that digital transformation is the way to promote the competitiveness of their businesses, recover and reinvent themselves in the face of the impacts suffered by businesses across the country. Our goal with Digital Transformation Week is precisely to help entrepreneurs in the process of digitizing their businesses, demonstrating that the culture of innovation is the key to leveraging business in a world that is already so connected”, said the event coordinator, Alexandre Souza.
According to Sebrae, digital transformation was already the subject of debates among large companies, which was accentuated in 2020 with the impacts of the Covid-19 pandemic with the global impacts that also hit micro and small companies hard.
Sebrae added that among small businesses, about 5.3 million establishments changed their operation in some way after the pandemic and of this total, 41.9% decided to continue only with online service and home deliveries.
Over the last few editions, we have been able to understand and map the real pains of small and micro-entrepreneurs in Brazil. The contents offered at TD Week are designed with a great objective: to help, in a practical way, entrepreneurs to become more competitive in the market, either by using new digital tools to optimize processes, or by making use of ‘hacks’ to get the best out of them. of digital resources, added the content director of Digital Transformation, Igor Lopes.
At the end of March the Sebrae de Minas Gerais and the Securities and Exchange Commission (CVM) also held an event in which the Superintendent Superintendent of Investor Orientation (SOI) of the CVM, Alexandre Vasco, was turned into an avatar. The objective was to present the metaverse to the participants, as reported by the Cointelegraph Brazil.